Products get good by being used, not by being planned. I design them, help build them, and use every release myself. Eight years so far.
Each card runs a small piece of the real mechanic. The case page has the context, decisions and numbers.
PrintWorldFounding designerJul 2025 → nowFounding designer of a browser trading terminal with 14+ apps: two full redesigns, three apps from zero, about fifteen features a month, and the QA that keeps every release one product.
Iterating a mobile perps flow until stop loss, take profit and margin can be dragged on the price itself, in one chart-focused edit mode, instead of typed into stacked sheets.
A web OS I design and build myself, with a notes app and a reference library on top, and Babylon, the design system that keeps every app one product.
Founding designer2024Founding designer of a no-code native app builder, PromoFire (a promo & analytics engine) and an AI learning tool: architecture, flows, prototypes, design systems and the scope decisions that cut two months of development.
Products grow. Their structure has to change with them. Sometimes the best next version does less.A hypothesis, not a rule. Every release tests it.
01 · Start small
One clear task. Room to breathe.
Prototype. Make a version worth using.
Test. Use it. Notice what gets in the way.
Iterate. Keep, move, combine — or remove.
Shorter stories. Every card opens a page.
You are launchedApr → Aug 2025Trubla, a social app for trusted recommendations; Wain, restaurant discovery for Kuwait; ValidOwl, hiring on validated reviews. Research, flows, UI and design systems for three client products in five months.
Goal-ChasersJan → May 2025Long-term goals turned into a daily plan in five minutes, with gamified follow-through for focus and ADHD-related challenges. Research, the daily flow and the component system, as the only designer.
Not launched, but each one moved my focus.
Founding and product roles across SaaS, AI and trading. Earlier: graphic and motion design, journalism, project management.
A/B testingWhat's missingLow floor, high ceilingAgileSkin in the game (Taleb)ResearchStrategyData-noise reduction (Kahneman)JTBDDesign has no final form
PrintWorldFounding designerJul 2025 → nowA browser-based trading terminal with 14+ connected apps. One of two designers in a team of about twenty.
You are launchedProduct designerApr → Aug 2025A product studio. Product designer on three client products in five months, validating decisions with founders, teams and users.
Goal-ChasersProduct designer · sole designerJan → May 2025An AI-assisted productivity product that turns long-term goals into actionable plans.
Founding designer2024Founding designer of three products: a no-code native app builder (a year), a promo & analytics engine (six months) and Lecturfy, an AI learning tool (four months).
Client work under white label: a rental and property marketplace for the UK market, 100+ animated mask templates for apps, and landing pages.
Co-owned a design agency: brand, web and marketing for a water producer, local businesses, fitness clubs and craft brands.
An idea or a stuck part of the product. A working prototype in two weeks.
Book a call→Page coming soonThe product grew and started to fall apart. Design and code live separately.
Book a call→Page coming soonA designer who stays with the product, from the first sketch to the test of every release.
Book a call→Page coming soon
Denys Rudenko
